Branding Ads w/ Hernan Vazquez
Hernan Vasquez has a wealth of experience in advertising, having worked with notable names like Frank Kern, Grant Cardone, Tony Robbins, Russell Brunson, Patrick B David, among others.
Here are the highlights from our conversation:
Branding ads are adaptable to various budget sizes. Hernan mentioned starting at $20 a day… but I know people using this strategy spending just $5/day.
The "5 by 5 by 5" method focuses on branding campaigns utilizing video content to build authority, trust, and familiarity with the target audience.
Targeting is becoming simpler on Facebook so calling out the target audience, within the videos, is crucial for engagement.
Choosing the engagement objective over video views can lead to better consumption and completion rates of the videos.
Creating custom audiences based on video consumption (e.g., people who watched 50% or more of the videos) allows for more targeted retargeting efforts.
Branding campaigns serve as a long-term investment, continuously running in the background to maintain brand presence and engagement.
Effective branding campaigns can significantly increase direct traffic as people become familiar with the brand and directly type in the domain.
Differentiating between cold and warm audiences helps in managing frequency. While cold audience campaigns aim for lower frequency, warm audience campaigns may have a slightly higher frequency without risking audience fatigue.
While branding campaigns may not directly correlate with immediate sales attribution, they contribute to the "halo effect," where prospects enter sales conversations already familiar and engaged with the brand.