Cold "Giving" Emails Get Opened | Aaron Krall
**This interview is from a retired podcast but everything in it still applies today**
Takeaways from the conversation with Aaron Krall:
Start your group on a platform your audience already uses.
A group can be a great way to sign a lot of business, but... It's not for everyone. Necessary skills include- creating content, chatting, and engaging with the community.
The group should be centered around a specific problem, industry, or outcome that the target audience wants to achieve.
Aaron suggests avoiding groups focused solely on complaining or negative topics and instead focusing on positive outcomes and aspirations.
Aaron recommends reaching out to potential members via personalized cold emails and offering an invitation to join.
In the initial stages, Aaron would personally thank new members and encourage them to introduce themselves in the group.
Gamification and content that speaks to the audience helped foster engagement and organic growth within the group.