Tony Robbins had a problem
Despite having 1:1 clients that reportedly each pay him $1 MIL+ a year…
…His incredibly popular events…
…And recorded trainings…
Tony can’t stay in the public eye forever.
He’s also self-aware enough to know when he wants to retire - most of his income (even from his info products) could dry up.
…When was the last time you went to Jim Rohn’s website?…
He’s probably got plenty of events left in him, but at some point, he’s going to have to slow down.
Because he’s Tony Robbins?
He had options.
He decided to create/partner with Wealth Management companies and publish a couple books to bring in customers.
Customers he wouldn’t have to be involved with - just collect his percentage from the company.
And even with conflict of interest claims?
Folks turned over their money on Tony’s companies to the (reported) tune of $1 Billion dollars.
With all this money under management?
Tony doesn’t have to worry about keeping clients, events, or even info product selling.
… Which is great for him…
But we can’t all be Tony Robbins.
So how can other Experts work less or retire when we want to take it easy?
There are as many options as emojis in a teen’s text message.
But the option that could make me more money even after I quit working?
Licensing out my Problem-Solving Assets (like info products) to other coaches, experts, and SaaS who already have traffic and sales of their own.
They can add my solutions to what they’re already selling to make a more complete offer for their customers - and just pay me a royalty for each sale.
10 licensees each selling 1 of my $1k offers a day is nothing to sneeze at.